Sustainability Consultant & Illustrator
Key Sustainability Projects
for full CV contact through info@athbah.com
Think Dirty App – Sustainability Strategy Development
Beauty and Personal Care Industry
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Consulting: Developed a corporate sustainability strategy for Think Dirty through assessing consumer behaviour and personal care industry marketing trends, as well as BCorp execution plan.
2020
2020
Master's Thesis: Climate Change Resilience Strategy for the Tourism Industry in Dubai
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Conducted a policy analysis to assess the adoption of 4 climate change resilience strategies pertaining to governance, environment, social, and economic resilience for the tourism industry in response to climate change.
2020
Comparative Assessment of Life Cycle Analyses –
Organic and Conventional European Beef
Livestock Sector
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Analysed available LCA literature for environmental impact considerations in organic and conventional European beef production systems.
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Identified enteric fermentation, land use efficiency, production system and carbon opportunity cost aspects within LCAs that define the ruminant supply chain.
2019
Land Use Transitions in the Amazon: Is Global Beef Demand causing the Amazon's deforestation?
Livestock Sector
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Investigated proximate and underlying causes including policy and institutional, demographic factors (emerging affluence), and economic factors (market growth and commercialisation) that telecouple to influence the Amazon's deforestation
2020
Governance in the Global Value Chain, Standards and Upgrading
Value Chain Analysis
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Assessed global production and distribution networks for fresh fruit and vegetable, garment, and cut flower industries through GVC and GPN frameworks.
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Analysed impacts of global standards on governance and actors within value chains, which include their influence on supplier upgrading, improved socioeconomic conditions, knowledge creation and improved labour conditions.
2018
User Experience for Sustainability:
Loblaw Companies Ltd
Grocery Industry Sustainability Case Competition
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Targeted issues in packaging reduction, recyclability and changing consumer behaviour
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Developed a User Experience-based solution for the reduction of non-recyclable black plastic through market research on the consumer dilemma of convenience vs. sustainability.
2018
Sustainability in the Canadian Energy Generation Industry –Comparative Analysis
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Assessing the Relationship between Primary Energy Production Mix and the Quality of CSR Reporting in the North American Electricity Utility Industry.
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Used GRI and SASB to evaluate transparency, accountability, and credibility in sustainability reporting
2018
CSR Strategies and Ecosystem Impact Analysis: Nespresso Coffee Industry
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Management strategy and implementation analyses of Nespresso’s Creating Shared Value report.
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Upstream and downstream analysis of Nespresso value chain impacts on ecosystem services.
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Evaluated Nespresso’s circular economy practices as part of their carbon reduction strategy.
